It's not every day that you find yourself presented with the opportunity to snoop around an incredibly beautiful apartment in SoHo. However, last Wednesday that's just how I spent a perfect hour of my afternoon. The stunning space I visited is located on Greene Street and is home to a very exciting and unique project.
Created by the talented Vanessa Traina and Morgan Wendelborn, The Line is an online boutique that sells high-end fashion labels and furniture. More recently, however, their online store extended into a dreamy SoHo offline space.
Welcome to The Apartment by The Line.
The Apartment by The Line is unlike anything I've ever come across before. Not only is this apartment truly inspiring from an interior design perspective, but it also happens to be shoppable.
Everything that you see in the apartment is available to purchase, from the shoes in bedroom to the pictures hanging on the wall. Even the toothpaste on the bathroom cabinet is up for sale. This place is truly unique and very cool.
On top of being a showroom and a store, The Apartment also plays host to workshops, dinners, screenings and talks. If you're lucky enough to be living nearby, keep an eye out for upcoming events.
The Apartment by The Line is open Wednesdays noon to 8 p.m. and Saturdays 11 a.m. to 6 p.m. and by appointment.
Location:
76 Greene Street
3rd Floor
New York City, NY 10012
Photos all my own.
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